Director of Marketing & SEO

As the Director of Marketing Operations, you will oversee the meticulous execution of projects, with a primary focus on leveraging SEO. Your responsibilities include coordinating team efforts, defining clear objectives, and ensuring stringent quality control measures, all while fostering collaboration among team members and stakeholders. Your adept communication and problem-solving abilities will be pivotal in driving successful project outcomes, ensuring deliverables align closely with business objectives while effectively managing associated risks.

Job Title: Director of Marketing Operations

Position Type: Contract, Full-Time, Remote

Working Hours: US East coast

About Pavago:

At Pavago, we're seeking a visionary Director of Marketing Operations to lead our client’s dynamic SEO team. This role entails overseeing hiring, budget management, tech stack selection, and strategic development of processes to ensure efficient project delivery.

Responsibilities:

• Team Leadership and Management: Lead the marketing (SEO) team, responsible for hiring, managing budgets, and overseeing delivery. Drive strategic development of processes to optimize team efficiency and effectiveness.
• Key Competencies and Expertise: Utilize critical thinking skills to build effective systems and processes. Demonstrate proficiency in Local SEO strategies and campaign execution.
• Technical Expertise: Possess strong skills in technical SEO, content development, and basic web design. Manage Google Business Profiles effectively to enhance online presence. Design and implement processes and systems to streamline workflow and enhance project management.
• Budget and Resource Management: Manage budgets effectively, allocating resources for optimal campaign performance. Oversee the selection and management of the tech stack to support marketing initiatives.
• Communication and Performance Tracking: Maintain open communication channels with team members and stakeholders. Track performance metrics meticulously to identify areas for improvement and optimization.

What Makes You a Perfect Fit:

• Creativity and Communication: Your inherent creativity and exceptional communication skills empower you to conceive and convey compelling digital marketing campaigns that resonate with target audiences, yielding tangible results.
• Continuous Learning: Your commitment to perpetual learning ensures you remain abreast of the latest trends and best practices in digital marketing, particularly adept in Google Ads, SEO, technical SEO, content development, basic web design, Google Business Profile (GBP) management, and process and system design, adapting swiftly to industry innovations.
• Leadership Skills: Your adept leadership capabilities shine through as you adeptly orchestrate project teams, fostering alignment with campaign objectives and driving projects forward with unwavering precision and efficiency.
• Industry Knowledge: Armed with a robust comprehension of digital marketing principles and methodologies, you excel in leveraging Google Ads, SEO strategies, crafting captivating landing pages, sculpting effective sales funnels, and upholding website integrity to realize marketing objectives.
• Problem-Solving Abilities: Your formidable problem-solving acumen enables you to identify and address challenges within digital marketing campaigns, devising ingenious solutions and implementing strategies to surmount hurdles with finesse.
• Attention to Detail: Your meticulous eye for detail ensures meticulousness in campaign execution, from optimizing Google Ads campaigns to sculpting seamless user experiences on landing pages and websites, guaranteeing precision at every turn.
• Collaboration and Teamwork: Your innate propensity for collaboration thrives in team environments, where you harmoniously engage with cross-functional teams to execute digital marketing initiatives, fostering synergy and achieving collective goals through seamless teamwork and communication.

Required Experience & Skills:

• Industry Background: Demonstrated proficiency in digital marketing encompassing hiring, budget management, tech stack selection, strategic process development, and overseeing project delivery within industries such as e-commerce, technology, or digital agencies. A thorough understanding of industry-specific challenges and requirements related to Google Ads, landing page optimization, funnel design, and website maintenance is essential.
• Key Competencies: The ideal candidate possesses critical thinking abilities to construct robust systems and processes. Proficiency in SEO is a must, alongside proven capabilities in effective hiring and management, coupled with meticulous performance tracking.
• Experience Level: Candidates should ideally possess 5-10 years of experience at a manager/director level within an SEO agency, with a preference for those with expertise in local SEO. Autonomous, responsible, and intelligent individuals with critical thinking prowess are encouraged to apply.
• Daily Operations Management: Duties include conducting daily huddles with the SEO, web development, and customer success teams, reviewing performance reports, tracking metrics, identifying problem areas, and devising solutions. Additional responsibilities involve interviewing candidates for hire, preparing for weekly calls with the CEO, reviewing workload in Asana, approving PTO requests, building out SOPs, and conducting one-on-one meetings with direct reports.
• Technical Expertise: Proficiency in technical SEO, content development, basic web design, Google Business Profile (GBP) management, process and system design, project management, workload management, and outstanding communication skills are essential for this role.
• Tools Utilization: Familiarity with digital marketing tools such as Google Search Console, SEMRUSH, BrightLocal, Google Analytics, Google Sheets, Notion, Asana, Zoom, and Slack is imperative for effective campaign planning, execution, and tracking.

What does a typical day look like?

In the role of Director of Marketing Operations, your typical day begins with overseeing digital marketing initiatives, including campaign analysis and optimization. You collaborate with teams to develop compelling content and visuals, while ensuring seamless website maintenance and optimization. Communication with clients and stakeholders to convey updates and insights is integral, facilitated by integration with CRM systems. Your problem-solving skills and attention to detail drive success in exceeding client expectations and achieving campaign objectives.

Interview Process:

• Initial Phone Call: Engage in a brief conversation to understand your experience and suitability for the role.
• Video Interview: Delve deeper into your professional background and assess your skills in a 30-minute call.
• Practical Assessment: Showcase your creative abilities through practical tasks relevant to the role.
• Final Interview: Have a comprehensive discussion with our client to ensure mutual alignment.
• Background Checks: Conduct swift verification of your references and past employment details.

Ready to Apply?

If you're a visionary leader with a passion for driving marketing operations to new heights through strategic planning and meticulous execution, we're eager to hear from you. Join our dynamic team and play a pivotal role in shaping the future of our digital marketing endeavors. Your expertise in overseeing digital marketing initiatives, crafting robust systems and processes, and exceeding client expectations will be invaluable as we strive to deliver innovative solutions and drive business growth. Apply now and embark on a fulfilling journey where your leadership skills and industry knowledge are valued, and your potential for impact is limitless.