Director of Organic Marketing & Content Strategy

Job Title: Director of Content Marketing & Organic Strategy
Position Type: Contract, Full-Time, Remote
Working Hours: EST

About Pavago

Our client through Pavago is looking for a dynamic, energectic and experienced leader to head their Organic Marketing efforts. The ideal candidate will have a proven track record of driving success through organic marketing, having built and scaled Facebook Pages and social media accounts from the ground up with compelling content. This individual will excel in copywriting and content creation and possess the leadership skills necessary to grow the business by expanding both the client base and the marketing team.

Key Responsibilities: 

• Organic Growth & Facebook Group Management: Proven experience in growing and managing Facebook groups organically, demonstrating a successful track record in this area. Expertise in Facebook growth hacks, organic content strategies, and managing multiple accounts (20+).
• Copywriting: You will be the go-to expert in copywriting, with deep, hands-on experience. You understand exactly what makes a copy effective and impactful.
• Content and Creation Strategy: Develop and implement strategic initiatives to grow and optimize our Facebook groups. This includes increasing leads, improving engagement, and expanding into new industries.
• Social Media Development: Establish and grow social media accounts from the ground up, turning them into vibrant, top-performing channels with a strong following.
• Leading and Overseeing Copy and Content Writing Efforts: Devote the majority of their time to crafting and approving content for clients' Facebook Groups and social media accounts, ensuring it aligns with the client’s vision and mission.
• Client Success & Communication: Lead client-facing efforts, ensuring exceptional client satisfaction. Regularly meet with clients to review progress, discuss future strategies, and align on the vision.
• KPI Management: Take charge of the team’s KPIs, ensuring that goals are met consistently. Monitor and report on performance metrics, making data-driven decisions to improve results.
• Hiring in the Division: Take charge of the recruitment process within the division, overseeing the hiring of new team members.
  

What Makes You A Perfect Fit: 

• Facebook Group Organic Marketing: Possesses experience in elevating local businesses through Organic Marketing in Facebook Groups, with a creative flair for developing compelling content and managing engaging social media accounts.
• Copy and Content Writer: The ideal candidate is an exceptional writer whose skills have significantly elevated social media accounts. They excel at capturing the attention of potential readers and driving engagement through impactful writing.
• Team Leadership & Motivation: Lead a team of 10+ members, prioritizing motivation, productivity, and maintaining high energy levels. Develop incentive structures to enhance performance and retain top talent.
• Relationship Building: Foster strong, lasting relationships with clients to ensure their needs are met and exceeded.
• Scaling & Growth: Identify and capitalize on opportunities to scale the business, exploring new marketing channels, sales strategies, and industry verticals. Drive the growth of the Facebook Groups business from $500k ARR to over $1M.
• Innovation & Improvement: Constantly seek opportunities to enhance our services, attract the right clients, and stay ahead of industry trends.

Required Experience:

• Relevant Experience: The ideal candidate should have a background in managing organic marketing through community engagement in Facebook Groups, specifically for similar businesses. Experience working with U.S. local businesses is essential, with a proven ability to elevate the business using organic marketing strategies from the ground up.
• Technical Proficiency: The ideal candidate is technically proficient in using tools like Notion for effective project management and documentation and is familiar with Go High Level, utilizing it to streamline marketing automation
• Communication Skills: Native or near-native English proficiency, with the ability to communicate effectively and sound American.

What Does a Typical Day Look Like?

Start the day by reviewing progress on key initiatives, address any immediate challenges, and set priorities for the day. Motivate the team and ensure everyone is aligned with the day’s objectives. Spend time reviewing client accounts and communicating with key clients. Provide updates on their Facebook group’s performance, discuss new strategies, and address any concerns. This could include preparing for or conducting client meetings to discuss the past 30 days' results and align on future goals. Review the team's performance against KPIs, analyze data to identify trends, and prepare reports for the executive team. Spending at least 2-3 hours going through the content being published on Facebook Groups to make sure its aligned with the client’s business and will drive engagement. 

Interview Process:

• Initial Phone Call: Engage in a brief conversation to understand your experience and suitability for the role.
• Video Interview: Delve deeper into your professional background and assess your skills in a 30-minute call.
• Practical Assessment: Showcase your creative abilities through practical tasks relevant to the role.
• Final Interview: Have a comprehensive discussion with our client to ensure mutual alignment.
• Background Checks: Conduct swift verification of your references and past employment details.
  

Ready to Apply? 

If you’re a dynamic and experienced leader and have a proven track record of driving success through organic marketing, having built and scaled Facebook Pages and social media accounts from the ground up with compelling content. You would be a perfect fit for our client’s team.