Email Marketing Specialist

Job Title: Email Automation Specialist
Position Type: Contract, Full-Time, Remote
Working Hours: US PST

About Pavago

Pavago is actively seeking an Email Automation Specialist for our client. This role is instrumental in leveraging ActiveCampaign to design and execute automated email campaigns that drive engagement and conversions. You'll play a critical role in optimizing workflows, segmenting audiences, and implementing personalized email sequences to enhance customer journeys. Collaborating closely with our marketing and sales teams, you'll develop and execute strategic campaigns for promotions, seasonal sales, and special events. If you're passionate about maximizing email marketing effectiveness through automation, and thrive in a fast-paced environment, we encourage you to apply and be a pivotal part of our dynamic team.

Responsibilities: 

• Design of Email Newsletters, Lead Nurturing Automations, and Landing Pages: Design monthly email newsletters, lead nurturing automations, and landing pages tailored to the needs of up to five locations. Ensure designs are engaging, aligned with brand standards, and optimized for conversion.
• Creation of Workflows and Automations in ActiveCampaign: Develop and implement workflows and automations in ActiveCampaign for lead nurturing and monthly special campaigns. Configure automation sequences to enhance customer engagement and drive sales.
• Development of Campaigns for Semi-Annual Sales and Black Friday: Plan and execute comprehensive campaigns for semi-annual sales and Black Friday. This includes creating compelling landing pages, interactive forms, and intricate automations to maximize campaign effectiveness across platforms.

What Makes You a Perfect Fit:

• Proven Experience in Digital Marketing and Automation: You bring a proven track record in designing and executing successful email marketing campaigns, creating effective lead nurturing strategies, and developing high-converting landing pages. Your expertise includes managing workflows and automations in ActiveCampaign to optimize customer journeys.
• Creative and Strategic Thinker: With strong creative skills and a strategic mindset, you excel in conceptualizing and implementing campaigns that drive engagement and deliver results. Your ability to integrate and optimize campaigns across Shopify, ActiveCampaign, and GoHighlevel demonstrates your proficiency in leveraging multiple platforms for maximum impact.
• Analytical Mindset: You possess a keen analytical mind, adept at interpreting campaign data and metrics to derive actionable insights. Your ability to analyze performance trends and make data-driven decisions enhances campaign effectiveness and ROI.
• Adaptability and Innovation: You thrive in dynamic environments where adaptability and innovation are crucial. You continuously seek out new marketing trends, technologies, and strategies to stay ahead of the curve and deliver innovative solutions.
• Results-Driven Approach: You are driven by results and consistently strive to exceed goals and objectives. Your proactive approach to problem-solving and focus on achieving measurable outcomes contribute to the overall success of marketing initiatives.

Required Experience & Skills:

• Required Experience & Skills: Industry Background: Candidates are preferred to have a bachelor's degree in Marketing, Communications, or a related field. Experience in digital marketing, particularly in email marketing and automation, is highly desirable. A background in e-commerce or retail marketing is advantageous. Additionally, certifications in ActiveCampaign, Shopify, or related platforms are considered a plus.
• Technical Proficiency: Candidates should demonstrate proficiency in several key technical areas essential for this role. This includes expertise in ActiveCampaign for creating and managing workflows and automations, Shopify for integrating and optimizing e-commerce platforms, and GoHighlevel for executing comprehensive marketing automation strategies. Additionally, strong skills in HTML/CSS are required for customizing landing pages and email templates. The ability to analyze campaign performance metrics and optimize strategies based on data-driven insights is also crucial.
• Demonstrated Experience: Successful candidates will demonstrate a track record of designing and launching highly effective email marketing campaigns, coupled with expertise in developing and executing lead nurturing strategies that optimize conversion rates and enhance customer retention. They will showcase a portfolio highlighting creative prowess in crafting engaging email newsletters and impactful landing pages. In-depth knowledge of digital marketing best practices, particularly within e-commerce contexts, will be evident, alongside strong collaboration skills enabling effective teamwork across diverse teams and stakeholders.

What Does a Typical Day Look Like?

On a typical day in this role, you will be responsible for designing and developing email newsletters and landing pages in alignment with the marketing calendar and campaign objectives. You'll also set up and optimize workflows and automations using ActiveCampaign to effectively nurture leads and support various promotional activities. Collaboration with the marketing team will be essential as you plan and execute campaigns for significant events such as semi-annual sales and Black Friday. Additionally, you'll analyze campaign performance metrics to derive actionable insights aimed at continuous improvement. Regular communication with stakeholders will ensure alignment on campaign goals and deliverables. Furthermore, staying updated on industry trends and best practices in email marketing and automation will be integral, allowing you to incorporate innovative strategies into your campaigns.

Interview Process:

• Initial Phone Call: Engage in a brief conversation to understand your experience and suitability for the role.
• Video Interview: Delve deeper into your professional background and assess your skills in a 30-minute call.
• Practical Assessment: Showcase your creative abilities through practical tasks relevant to the role.
• Final Interview: Have a comprehensive discussion with our client to ensure mutual alignment.
• Background Checks: Conduct swift verification of your references and past employment details.

Ready to Apply?

If you're passionate about driving impactful marketing initiatives and delivering measurable results, we invite you to join us in this role focused on crafting compelling email newsletters and landing pages. As a key member of our team, you'll leverage ActiveCampaign to streamline workflows and nurture leads effectively. Collaborating closely with our marketing team, you'll spearhead campaigns for major events such as semi-annual sales and Black Friday, while continuously analyzing performance metrics to refine strategies. Your dedication to staying ahead of industry trends and implementing innovative approaches will be pivotal in achieving our marketing objectives.