Google Ads

You'll lead the execution of projects with precision, focusing on Google Ads expertise, landing page creation, funnel design, and website maintenance using Webflow. Coordinating efforts, defining objectives, and ensuring quality control, you'll collaborate with team members and stakeholders. Integration of CRM tools like HubSpot or Zoho will streamline processes. Your communication and problem-solving skills will drive effective project management, aligning deliverables with business goals while managing risks.

Job Title: Google Ads & Website Management Specialist

Position Type: Contract, Full-Time, Remote

Working Hours: US East coast

About Pavago:

As a Digital Marketing Specialist focusing on Google Ads, your day starts with analyzing campaign metrics and optimizing strategies. You collaborate with creatives to develop compelling ad content and visuals. Monitoring campaign performance and making real-time adjustments is crucial. You communicate updates and insights to clients and stakeholders. You maintain and optimize websites using Webflow, ensuring a seamless user experience. Integration with CRM systems like HubSpot or Zoho is essential for data-driven decisions. Your problem-solving skills and attention to detail drive success in exceeding client expectations.

Responsibilities: 

• Campaign Strategy Development: Lead the development of comprehensive digital marketing strategies, with a primary focus on Google Ads, while integrating expertise in landing page creation, funnel design, and website maintenance using Webflow.
• Campaign Planning and Execution: Oversee all aspects of campaign planning and execution, including Google Ads campaign setup, optimization, and performance tracking, as well as coordinating landing page creation, funnel design, and website maintenance efforts.
• Stakeholder Communication: Maintain open and effective communication with clients and team members, providing regular updates on campaign performance and collaborating to ensure alignment with business objectives.
• Continuous Improvement: Stay abreast of industry trends and best practices in digital marketing and Google Ads, continuously optimizing campaigns based on data analysis and feedback, and implementing improvements to enhance overall campaign effectiveness and ROI.

What Makes You a Perfect Fit:

• Creativity and Communication: You possess a knack for creativity and effective communication, leveraging these skills to craft compelling digital marketing campaigns that resonate with target audiences and drive results.
• Continuous Learning: Your dedication to continuous learning ensures you stay up-to-date with the latest trends and best practices in digital marketing, particularly in Google Ads, landing page design, funnel optimization, and website maintenance.
• Leadership Skills: You demonstrate leadership abilities by effectively coordinating project teams and ensuring alignment with campaign objectives, driving projects forward with precision and efficiency.
• Industry Knowledge: With a solid understanding of digital marketing principles and methodologies, you excel in leveraging Google Ads, creating engaging landing pages, designing effective sales funnels, and maintaining websites to achieve marketing goals.
• Problem-Solving Abilities: Your strong problem-solving skills enable you to identify challenges and obstacles in digital marketing campaigns, develop innovative solutions, and implement strategies to overcome them effectively.
• Attention to Detail: Your meticulous attention to detail ensures accuracy in campaign implementation, from optimizing Google Ads campaigns to designing seamless user experiences on landing pages and websites.
• Collaboration and Teamwork: You thrive in collaborative environments, working closely with cross-functional teams to execute digital marketing initiatives and achieve shared objectives through effective teamwork and communication.

Required Experience & Skills:

• Industry Background: Demonstrated experience in digital marketing within industries such as e-commerce, technology, or digital agencies, showcasing a deep understanding of industry-specific challenges and requirements related to Google Ads, landing page optimization, funnel design, and website maintenance.
• Technical Proficiency: Proficiency in digital marketing tools and platforms, including Google Ads, Google Analytics, landing page builders like Webflow, and CRM systems such as HubSpot, Zoho, or GHL, to effectively plan, execute, and track digital marketing campaigns and initiatives.
• Essential Abilities: Proven ability to strategize and execute digital marketing initiatives, ensuring alignment with business objectives and delivering results with precision and efficiency. Strong analytical skills, including the ability to interpret data, identify trends, and optimize campaigns for maximum performance. Excellent communication skills, both verbal and written, to effectively convey campaign strategies, insights, and recommendations to internal teams and clients.

What Does a Typical Day Look Like?

As a Digital Marketing Specialist focusing on Google Ads, your day starts with analyzing campaign metrics and optimizing strategies. You collaborate with creatives to develop compelling ad content and visuals. Monitoring campaign performance and making real-time adjustments is crucial. You communicate updates and insights to clients and stakeholders. You maintain and optimize websites using Webflow, ensuring a seamless user experience. Integration with CRM systems like HubSpot or Zoho is essential for data-driven decisions. Your problem-solving skills and attention to detail drive success in exceeding client expectations.

Interview Process:

• Initial Phone Call: Engage in a brief conversation to understand your experience and suitability for the role.
• Video Interview: Delve deeper into your professional background and assess your skills in a 30-minute call.
• Practical Assessment: Showcase your creative abilities through practical tasks relevant to the role.
• Final Interview: Have a comprehensive discussion with our client to ensure mutual alignment.
• Background Checks: Conduct swift verification of your references and past employment details.

Ready to Apply?

If you're passionate about driving digital marketing success through effective leadership and strategic thinking, we want to hear from you. Join our team and become an essential part of our mission to deliver innovative solutions and exceed client expectations in Google Ads, landing pages, funnels, website maintenance, and design. Apply now and embark on a rewarding journey where your skills in Webflow, HubSpot, Zoho, or GHL are valued, and your potential for growth is limitless.