Growth Marketer

Job Title: Growth MarketerPosition Type: Contract, Full-Time, RemoteWorking Hours: US EST

About Pavago:

We are seeking a dynamic Growth Marketer to drive our company's growth initiatives and expand our digital presence. The ideal candidate will be a strategic thinker with a data-driven approach, capable of identifying opportunities for growth and implementing effective marketing strategies to achieve measurable results.

Responsibilities:

• Develop and Execute Growth Strategies: Innovate and implement strategies to increase user acquisition, engagement, and retention across digital channels.
• Market Research and Analysis: Conduct comprehensive market research to identify emerging trends, competitor insights, and customer behaviors.
• Cross-Functional Collaboration: Collaborate with teams across departments to optimize website performance, user experience, and conversion rates.
• Digital Advertising Management: Manage and optimize digital advertising campaigns on platforms like Google Ads, Facebook, and LinkedIn.
• Email Marketing Implementation: Implement email marketing campaigns to nurture leads, enhance brand awareness, and foster customer engagement.
• Analytics and Reporting: Utilize analytics tools to track, measure, and report on key performance metrics, offering insights and recommendations for optimization.
• Industry Trends Monitoring: Stay informed about industry trends and best practices in growth marketing, consistently seeking opportunities for innovation and improvement.

What Makes You a Perfect Fit:

• Proven Experience in Growth Marketing: Demonstrated track record of driving measurable results and achieving growth targets in previous roles.
• Strong Analytical Skills: Proficiency in data analysis tools such as Google Analytics, Mixpanel, or similar platforms to derive actionable insights.
• Experience with Digital Advertising Platforms: Hands-on experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads.
• Excellent Communication Skills: Effective communication skills and the ability to collaborate efficiently with cross-functional teams.
• Strategic Mindset: Strategic mindset with a focus on innovation, creativity, and problem-solving to drive growth initiatives.
• Adaptability and Resilience: Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and market trends.

Required Experience & Skills:

• Industry Background: Bachelor's degree in marketing, business, or related field (preferred). 3+ years of experience in growth marketing or digital marketing roles.
• Technical Proficiency: Proficiency in data analysis and reporting, with a strong understanding of marketing analytics and KPIs. Demonstrated expertise in digital advertising, email marketing, SEO, and conversion rate optimization. Familiarity with marketing automation platforms such as HubSpot, or similar tools.
• Essential Abilities: Ability to think strategically and execute tactically, with a results-driven mindset. Excellent attention to detail and a creative mindset. Strong communication skills and the ability to collaborate effectively with cross-functional teams.

What does a typical day look like?

As a Growth Marketer, you will spearhead the identification of growth opportunities and customer insights through thorough market research and analysis. Your role extends to developing and executing growth strategies across digital channels, encompassing advertising, email marketing, and SEO initiatives. Collaboration with design and content teams will be pivotal in creating compelling marketing assets and campaigns to drive engagement and conversion. Your keen eye for performance metrics will enable you to monitor and analyze campaign performance meticulously, making adjustments as necessary to optimize results.

Interview Process:

• Initial Phone Call: Engage in a brief conversation to understand your experience and suitability for the role.
• Video Interview: Delve deeper into your professional background and assess your skills in a 30-minute call.
• Practical Assessment: Showcase your creative abilities through practical tasks relevant to the role.
• Final Interview: Have a comprehensive discussion with our client to ensure mutual alignment.
• Background Checks: Conduct swift verification of your references and past employment details.

Ready to Apply?

If you're a visionary marketer with a passion for driving business growth through strategic planning and innovative execution, we're eager to hear from you. Join our dynamic team and play a pivotal role in shaping the future of our digital marketing endeavors. Your expertise in conducting market research, developing and executing growth strategies across digital channels, and collaborating with cross-functional teams will be instrumental as we strive to expand our brand presence and drive customer acquisition. Apply now and embark on a fulfilling journey where your leadership skills and industry knowledge are valued, and your potential for impact is limitless.