Performance Marketing Expert

Job Title: Performance Marketing Expert

Position Type: Contract, Full-Time, Remote

Working Hours: CST

About Pavago:

Pavago is looking for a Performance Marketing Expert to join our team. This role is crucial to our growth strategy, focusing on managing paid ads on platforms such as Google, Facebook and Instagram. The ideal candidate will optimize campaigns for maximum ROI, enhance our website for lead conversion, and develop high-converting landing pages.Candidate should be staying current with digital advertising trends, and strong organizational skills are essential

Responsibilities:

Paid Advertising Management:Create, manage, and optimize paid ad campaigns on Google, Facebook, and other platforms to maximize ROI.

Continuously monitor and analyze campaign performance metrics to make data-driven adjustments.

Conduct A/B testing to determine the most effective ad creatives and strategies.

Manage ad budgets, bids, and schedules to ensure efficient use of resources.

SEO Performance Monitoring:Use SEO tools (e.g., Google Analytics, Google Search Console, SEMrush) to track and analyze website performance.

Monitor keyword rankings, organic traffic, and conversion rates to evaluate the effectiveness of SEO efforts.

Website Optimization:Optimize the company website for lead conversion, ensuring a seamless user experience and clear calls-to-action.

Implement and analyze conversion tracking to measure the effectiveness of optimizations.

Work with web developers and designers to improve site structure, content, and design for better conversion rates.

Landing Page Development:Enhance or develop high-converting landing pages tailored to our target audience and marketing campaigns.

Use best practices in design, layout, and content to create compelling landing pages.

Conduct A/B testing on landing pages to continuously improve performance and conversion rates.

Reporting and Analysis: Generate regular reports on ad performance, website optimization, and landing page effectiveness.

Present findings and insights to stakeholders, highlighting key metrics and recommendations for improvement.

Use analytics tools to track and measure the success of advertising efforts and optimization strategies.

What Makes you a Perfect Fit:

Creativity and Communication: You possess a knack for creativity and effective communication, leveraging these skills to craft compelling digital marketing campaigns that resonate with target audiences and drive results.

Continuous Learning: Your dedication to continuous learning ensures you stay up-to-date with the latest trends and best practices in digital marketing, particularly in Google, Facebook and Instagram Ads, landing page design, and website maintenance.

Leadership Skills: You demonstrate leadership abilities by effectively coordinating project teams and ensuring alignment with campaign objectives, driving projects forward with precision and efficiency.

Industry Knowledge: With a solid understanding of digital marketing principles and methodologies, you excel in leveraging Google, Facebook and Instagram Ads, creating engaging landing pages, and maintaining websites to achieve marketing goals.

Problem-Solving Abilities: Your strong problem-solving skills enable you to identify challenges and obstacles in digital marketing campaigns, develop innovative solutions, and implement strategies to overcome them effectively.

Attention to Detail: Your meticulous attention to detail ensures accuracy in campaign implementation, from optimizing Google, Facebook and Instagram Ads campaigns to designing seamless user experiences on landing pages and websites.

Requirements and Skills:

Industry Background: Demonstrated experience in digital marketing within industries such as e-commerce, technology, or digital agencies, showcasing a deep understanding of industry-specific challenges and requirements related to Google, Facebook and Instagram Ads, landing page optimization and website maintenance.

Technical Proficiency: Proficiency in digital marketing tools and platforms, including Microsoft Teams, Google LSA, Google campaigns, Facebook ads, instagram ads, Microsoft suite, and track digital marketing campaigns and initiatives.

Essential Abilities: Proven ability to strategize and execute digital marketing initiatives, ensuring alignment with business objectives and delivering results with precision and efficiency. Strong analytical skills, including the ability to interpret data, identify trends, and optimize campaigns for maximum performance. Excellent communication skills, both verbal and written, to effectively convey campaign strategies, insights, and recommendations to internal teams and clients.

Interview Process:

Initial Phone Call: Engage in a brief conversation to understand your experience and suitability for the role.

Video Interview: Delve deeper into your professional background and assess your skills in a 30-minute call.

Practical Assessment: Showcase your creative abilities through practical tasks relevant to the role.

Final Interview: Have a comprehensive discussion with our client to ensure mutual alignment.

Background Checks: Conduct swift verification of your references and past employment details.

What Does a Typical Day Look Like?

On a typical day, you will analyze campaign performance to determine conversion rates and identify areas for improvement. You will conduct A/B testing to optimize ads and reduce cost per lead. Additionally, you will communicate your findings and results to the team, providing clear, data-driven recommendations for enhancing campaign effectiveness. Your day will involve collaborating with the team to ensure that all advertising efforts align with the company's overall marketing goals and strategies.

Ready to Apply?

If you thrive on facilitating seamless operations and supporting organizational success, we invite you to join our team at Pavago as a Performance Marketing Expert.