SEO Specialist

Job Title: Local SEO Specialist     
Position Type: Contract, Full-Time, Remote
Working Hours: US EST

About Pavago:

Pavago is seeking a skilled Local SEO Specialist to join our client’s digital marketing team. The ideal candidate will have a strong understanding of local search engine optimization strategies and tactics to help improve our clients' online visibility and drive local traffic to their businesses.

Responsibilities:

• Local SEO Strategy Development and Execution: Develop and execute local SEO strategies for clients across various industries.
• Comprehensive Local SEO Audits: Conduct comprehensive local SEO audits to identify areas for improvement and develop actionable recommendations.
• Local Keyword Research and Optimization: Perform local keyword research and optimize website content, meta tags, and other on-page elements.
• Google My Business Management: Manage and optimize Google My Business listings and other local business profiles, ensuring accurate and up-to-date information.
• Content Coordination for Local Focus: Coordinate with the content team to create locally-focused content and landing pages that resonate with target audiences.
• Citation and Backlink Management: Build and manage local citations and backlinks to improve local search rankings.
• Link-Building Strategy Development: Develop and execute link-building strategies to enhance local search visibility.
• Performance Monitoring and Analysis: Monitor and analyze local search performance using tools like Google Analytics, Search Console, and other SEO tools to track progress and make data-driven decisions.
• Local Competitor Analysis: Conduct local competitor analysis to identify opportunities for improving local search rankings and visibility.
• Keeping Up with Local SEO Trends: Stay up-to-date with the latest local SEO trends, best practices, and algorithm updates, and adapt strategies accordingly.
• Development of Local SEO Best Practices: Assist in the development and implementation of local SEO best practices and guidelines for the organization.
  
  

What Makes You A Perfect Candidate:

• Communication Skills: Demonstrates excellent written and verbal communication skills essential for effective client communication and collaboration within the team.
• Analytical and Problem-Solving Skills: Exhibits strong analytical and problem-solving skills, adept at interpreting data to drive strategic decisions and optimize SEO strategies.
• Attention to Detail and Organizational Skills: Possesses a detail-oriented approach with strong organizational and time management skills necessary for handling complex SEO tasks and managing multiple projects efficiently.
• Project Management Proficiency: Demonstrates strong project management skills, capable of effectively managing multiple clients and projects simultaneously while ensuring timely delivery and adherence to project objectives.
• Independent Work and Team Collaboration: Displays the ability to work independently with a high level of autonomy, while also demonstrating effective collaboration and teamwork within a dynamic team environment.

Required Skills and Qualifications:

• Experience: Bachelor's degree in marketing, business, or a related field (or equivalent experience). Proven experience (2+ years) in local SEO and digital marketing. Strong understanding of local search ranking factors and optimization techniques
• Platform Proficiency: Proficiency in using local SEO tools and platforms (e.g., Google My Business, Yext, BrightLocal)
• Technical Skills: In-depth knowledge of on-page and off-page SEO best practices. Knowledge of local schema markup and its implementation to enhance local search visibility. Understanding of the role of customer reviews and reputation management in local SEO. Familiarity with content management systems (e.g WordPress), HTML, and CSS is a plus. 

What does a typical day look like?

In this role, each day presents a dynamic blend of strategic planning and hands-on execution in the realm of local SEO. It may involve diving into comprehensive audits, meticulously dissecting data to pinpoint areas ripe for optimization. With a strong focus on communication and collaboration, midday sees seamless coordination with the content team to craft locally-tailored messaging that resonates with target audiences. Managing and optimizing Google My Business listings and other local profiles remains a constant priority, ensuring accurate and up-to-date information for enhanced visibility. As the day progresses, the strategic lens widens to encompass the development and execution of link-building strategies aimed at bolstering local search visibility. 

Interview Process:

• Initial Phone Call: Engage in a brief conversation to understand your experience and suitability for the role.
• Video Interview: Delve deeper into your professional background and assess your skills in a 30-minute call.
• Practical Assessment: Showcase your creative abilities through practical tasks relevant to the role.
• Final Interview: Have a comprehensive discussion with our client to ensure mutual alignment.
• Background Checks: Conduct swift verification of your references and past employment details.

Ready to Apply?

If you're passionate about unlocking the potential of search engines and driving online visibility, we invite you to join us at Pavago as a Local SEO Specialist. In this role, you'll lead the charge in crafting and implementing robust SEO strategies tailored to diverse client needs. Leveraging your mastery of search algorithms and optimization techniques, you'll orchestrate comprehensive audits and execute targeted keyword research to propel our clients to the forefront of local and organic search results. Your adeptness in managing Google My Business listings, coupled with your keen analytical eye, will be instrumental in refining our approach and achieving tangible business growth. Embrace the opportunity to redefine the landscape of digital marketing, where innovation merges seamlessly with impactful results.